Holidaymakers who frequent party holiday hotspots like Magaluf and Amsterdam are being encouraged to switch it up this year and head for Tanzania for 30C heat and beers for 84c.
While the traditional fun capitals of Majorca and the Netherlands want to introduce rules to settle the rowdy tourists, the East African paradise hopes visitor numbers will double.
Now, experts say people who opt to head to the country and its exotic island of Zanzibar may never look back.
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It has just been voted the best value sunny destination in the world, boasting 12.06 hours a day during the winter - which is 33% more than Ibiza.
Beer is less than a euro a pint, a meal for two costs under €10, and a holiday apartment is just €60 a week.
It features stunning powder white sandy beaches and the all-year-round warm turquoise blue waters of the Indian Ocean and its coral reefs and exotic sea life makes it a haven for divers and snorkelers.
The nation also boasts the famous Serengeti National Park - home to safari's big five' lions, leopards, elephants, buffalos, and rhinos - and Africa's highest mountain Kilimanjaro.
It also features party capital Stone Town - the birthplace of legendary Queen frontman Freddie Mercury - and a barrage of beach clubs, bars, restaurants and nightclubs.
Tourism chiefs want to boost UK visitors from 77,000 a year to nearly 150,000.
It comes as hotels bosses in Magaluf have whipped up room prices ten-fold in a bid to wipe out cheap boozy holidaymakers.
While Amsterdam has launched a campaign to keep out' messy' stag parties, bar crawls and all-night booze benders.
Dr Aloyce Nzuki, deputy permanent secretary in the ministry of Natural Resources and Tourism, has said the government was keen to double visitors from the UK. Former British High Commissioner to Tanzania Sarah Cooke said its beauty was truly unforgettable'.
Tanzanian tourism chiefs have been going out of their way to woo holidaymakers.
A new study by BestGamblingSites.com ruled Tanzania the ultimate choice for travellers from the UK looking for a sunny destination that offers great value'.
It said: "Tanzania receives an average of 12.06 hours of sunshine per day during the winter, 33% more than Ibiza.
"During the winter months visitors to Tanzania can gain 8.53 hours of sunshine per day, the most sunshine gained of all locations analysed — making it the best-value sunny destination”.
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