Sporting A-listers Erling Haaland, Jon Rahm, Ella Toone, Lewis Hamilton, Jack Grealish, Emma Raducanu and more star in Sky Sports' new ad campaign, 'The Greatest Show on Earth' - and there's a cameo appearance for Ireland legend and Sky Sports Pundit Roy Keane.
The campaign showcases the sporting spectacle available on Sky Sports this year, through the guise of some of the most recognisable faces in the sporting world.
Golden Globe winner and Arsenal fan Idris Elba kicks off the circus-themed film as ringmaster of the ultimate talent show, which sees the cast of sports stars show off their incredible skills within a big top circus.
Fans watch on as The Amazing Haalando performs a back flip goal, former England captain Nasser Hussain bowls fire at Ben Stokes and Sophia Dunkley as they hit cannonballs for six, and US Open winner Emma Raducanu trapezes through a backhand return.
And it doesn’t stop there…
Jon Rahm aims for pinpoint accuracy in a matter of life and death, Sky Sports F1 presenter Naomi Schiff breathes fire at Lewis Hamilton, before he takes on Lando Norris for a supercharged race around the circus top, while Jack Grealish, Ella Toone and Lauren James perform freestyle tricks through flaming rings of fire.
Sky Sports analyst and fan favourite Roy Keane closes the show as he assumes the role of the infamous circus clown…
Set to the iconic tune of Sing, Sing, Sing by Benny Goodman, the advert is directed by Daniel Kleinman, the man behind the iconic James Bond titles.
Managing Director of Sky Sports, Jonathan Licht said: “2023 has already been a year of sport like no other and Sky Sports really does feel like the Greatest Show on Earth.
"Our viewers get to watch the best and most entertaining athletes in the world week in week out and through our long-standing relationships with our partners, we will continue to deliver the best sporting moments to fans.”
Sports fans have been watching live sport in record numbers on Sky Sports this year with Premier League, Women’s Super League, Men’s and Women’s Ashes and the Carabao Cup all setting all enjoying record viewing, and across digital and social where content has seen continued growth in engagement across multiple platforms.
As content continues to break records and draw in new audiences, Sky Sports will continue to deliver the Greatest Show for fans this year and beyond.
The Greatest Show on Earth celebrates Sky Sports’ unrivalled line-up of live sport and, following a number of rights extensions made in the last 12 months, reaffirms itself as the home of sport. This year’s calendar on Sky Sports includes:
Carabao Cup
Cazoo Premier League Darts
English Football League
Formula One
NFL (National Football League)
PGA Tour Golf
Premier League
Ryder Cup and Solheim Cup
Scottish Premier Football League
The British Open Championship
The Masters
US Open Golf
US Open Tennis
Women’s Super League
To find out more, visit Sky.ie
